The Idea

Warner Brothers wanted to drive additional awareness for the release of Space Jam: A New Legacy so they came to Amazon to extend their reach utilizing the most interactive customer experience, the Amazon box. Instead of getting a generic brown Amazon box, customers were surprised and delighted to find LeBron James, Bugs, Taz and the whole Looney Tunes gang on custom branded Amazon boxes. I managed client supplied assets and designed the boxes abiding by ad policy and Amazon brand guidelines . The design included an activity to turn the box into your own basketball hoop. I created illustrated directions, making it easy for customers to build and play. A QR code was incorporated on the interior flaps to drive customers to a custom landing page where I oversaw the design and implementation.