The Idea

With the holidays right around the corner, Freeform wanted to extend their campaign reach by designing branded Amazon boxes to surprise and delight customers. Freeform provided the design files for the boxes and I repurposed the fun icons onto a landing page. A QR code was featured on the inside flap, enabling customers to explore 25 days of holiday film favorites through an interactive calendar. I created animated high fidelity prototypes for implementation and explored the use of Lottie to export animated vector files to ensure the page loaded quickly.