The Idea

Universal Pictures came to Amazon to promote their new film Nobody, starring Bob Odenkirk during a time when the pandemic was restricting customers from visiting the theater. To give customers access to the film with their friends, I partnered with a creative director to bring to life a custom campaign that would educate customers on Watch Party on Amazon Prime Video. The creative director secured a remote shoot with Bob Odenkirk in which he read a script instructing customers on how to start a Watch Party. I edited the footage and created the motion graphics which were featured on a custom landing page. In partnership with my design technologist, I designed wireframes and prototyped a custom page that included information about the film, the special Bob video, and a behind the scenes look at the making of the film.